It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or ...

Businesses and consumers use different decision-making processes when buying goods and services, with businesses using more planning and guidelines and consumers often acting on impulse. Understanding ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...