Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Coca-Cola stands as arguably one of the most recognizable brands worldwide, instantly identifiable through its iconic red packaging and distinctive, swirly white font. The brand is renowned for its ...

According to a study commissioned by label firm Avery UK, which polled 2,000 adults about logos — the fizzy drink came out on top, followed by McDonald's, Disney and Apple. Coca-Cola's universally ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...