Landing a meeting with a new potential client can feel like a big win. But you still have the most important bridge to cross to reach your final destination. And that is coming face-to-face with the ...

Pitching for business is one of those crucial lawyer skills that doesn't have much to do with being a lawyer. It's hard to do well, but the potential payoff is huge. For lawyers and firms that enjoy ...

Garbage in, garbage out is a good rule to follow in pitching ideas to clients. Gone are the days of holding clients hostage while you throw out one idea after another, hoping at least one idea sticks.

My last article on How to Deliver the Perfect Client Pitch was very well received, and so I’ve decided to follow up with a post on other tactics I use to close sales. Your client needs to know you’re ...

In every law firm, business development professionals focus on one question: what differentiates our offering from the rest so that a client or potential client will choose us ahead of the competition ...

If you ever get the opportunity to help a client pitch venture capital funders, go for it. Even if you don’t actually shake loose some greenbacks, the experience and feedback are priceless. I had such ...

Forbes contributors publish independent expert analyses and insights. I help people advocate for themselves and leverage opportunities. People invest a lot of time and energy preparing for a business ...

More than likely you’re familiar with the term “elevator pitch.” You know—the short, conversational explanation of what an individual or firm does and the competitive advantage they have in their ...

When Corrine, a Black lawyer, saw her name on a client pitch led by one of the partners at the major U.K. law firm where she was an associate, she was confused. "It wasn't even my area of work," she ...