As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad SUSSEX, Wis., May 8, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (QUAD), a marketing ...

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media and programmatic advertising.

EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Video ad tech firm YuMe on Monday released its second-quarter 2015 earnings report, falling short of expectations and seeing its stock fall over 25% as a result. The company reported revenue of $40.4 ...

The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimizing for cost-effectiveness and target audience—all within fractions of a second. "By ...