Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing. However ...

Scepticism and disappointment have replaced initial enthusiasm about customer relationship management (CRM). The disappointing results of CRM projects are often related to difficulties that managers ...

SugarCRM, on the first day of its Connected 2023 conference in London, reiterated its commitment to empowering companies with cutting-edge technology that automates much of their daily workflows ...

Microsoft has won a contract to supply its customer relationship management (CRM) software to Royal Borough of Kensington and Chelsea. It is the software giant's first success with its offering in the ...

Luxury women’s clothing brand Pure Collection has announced the appointment of ais London to develop its brand and CRM strategy. The agency will begin with the development of the retailer’s A/W13 ...