The wheels are in motion for a long-term partnership between French automaker Bugatti and Swiss watchmaker Jacob & Co. Last week, the two companies announced they would be joining forces to create ...

Bugatti is no stranger to excess, and its latest collaboration with luxury watchmaker Jacob & Co proves that the brand’s commitment to extravagance extends beyond its hypercars. The French marque has ...

The recent launch of the Bugatti Chiron Sport car at this year’s Geneva Auto Show produced an unusual horological byproduct. The red and black livery of this special-edition supercar was matched by ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...

The latest collab is different in that it emulates the actual automotive machinery. The 52 mm black titanium case evokes the exterior of the Tourbillon, with the front grille flanked by two cooling ...

In a move that surprised many in the watch industry, Jacob & Co. today announced a long-term partnership with Bugatti car manufacturer to collaborate on a series of exclusive co-branded products.

Bugatti’s Tourbillon interior swaps giant screens for a fixed-hub steering wheel, mechanical watch-inspired gauges and “car couture” materials, setting the tone for the brand’s next generation of ...