After rumblings that Rhode's $1 billion sale landed Hailey Bieber billionaire status, Northwestern University law professor ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs ...

In 2026, publishers will rediscover that brand is leverage. A strong brand attracts direct audiences, commands premium ad ...

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Language is supposed to illuminate meaning, but it doesn’t always work that way. As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely ...

Forty years ago, there were only a handful of truly “global brands” and they were made up of only the biggest corporations — Coca-Cola, PepsiCo, Colgate-Palmolive, IBM, Shell. Then a rash of upstarts ...

PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 ...

Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness ...

Generic drugs contain the same active ingredient as their brand-name counterparts. However, they usually cost much less than the brand-name version. Before the Food and Drug Administration (FDA) ...

Most Americans are unhappy about the cost of drug prices. In 2016, the U.S. spent $450 billion on prescription drug costs, and spending is projected to increase to $610 billion by 2021. Even though 90 ...