For more than 33 years, The Pool Factory has played a steady role in how American families think about backyard swimming ...

Swimming pools have evolved far beyond the basic kidney and rectangular concrete styles and there are swimming pool options ...

A recent press release from Latham, the largest designer, manufacturer, and marketer of residential swimming pools in North America, highlights the increasing screen time among American adolescents, ...

Years ago, startups called Uber and Airbnb changed the way Americans thought about taxicabs and hotels. An app named Swimply is attempting another paradigm shift. This time, the subject is swimming ...

Homes with swimming pools no longer command the massive premiums seen during the COVID-19 pandemic—but they remain highly desirable and valuable. As of April this year, the typical home with a pool ...