Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The idents will be revealed on BBC One after Strictly Come Dancing on 2 December and will appear across the channel throughout the festive season Especially for BBC One this Christmas, Magic Light ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

BBC One idents – the images between programmes which have ranged from swimming hippos to a revolving globe – are getting a makeover. The broadcaster has commissioned renowned British documentary ...

Magic Light Pictures’ 2025 animated special, The Scarecrow’s Wedding, will be celebrated with three festive indents based on characters created by Julia Donaldson and Axel Scheffler. Magic Light ...

The BBC has unveiled its 'beautiful' Christmas idents, a series of 40-second clips bringing a much-loved children's book to television screens. The videos feature characters from The Boy, The Mole, ...