From the first scene, the new Axe Super Bowl commercial feels like nothing the brand has produced before. A somber piano track bolsters scenes of war and oppressive regimes. There are allusions to ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

But for the first time ever, as Ad Age reports, Axe will feature an ad with “no boy-girl interplay whatsoever.” This ad features a conveyor belt of chocolate and gold items which are melted down into ...

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

Deodorant brand AXE is known for their guy-focused ads. Data from BrandIndex shows the newest campaign for their AXE Apollo line corresponds to a Buzz increase among men 18-34 but a Buzz decrease ...