WHITE PLAINS, N.Y. -- Amstel Light today unveiled its new "Savor Complexity" campaign, which aims to highlight the surprising complexity of simple items such as hamburgers, dart boards, umbrellas and ...

Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, ...

BOSTON (CBS) - Among all the alcohol on the Boston Bruins $156,000 Foxwoods bar bill a few weeks ago, there is one bottle of beer that is getting the attention now. Buried underneath a $100,000 bottle ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Amstel Light is using mobile advertising to build its social efforts and increase its Facebook presence. The company is running the mobile ads within the Rolling Stone mobile site. Amstel Light is ...

The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider and appreciate the intricacies of ...

In an effort to grasp some of the luxury light beer market share, Amstel Light has launched a complete re-branding campaign touting the slogan "Amstel Light. Live Tastefully." The packaging will be ...

The Spot:A man shouts in Dutch (subtitles indicate he’s saying, “Ladies and gentlemen, let’s begin!”), and we see several quick-cut scenes of life in Amsterdam. Canals, canal houses, well-dressed ...

Amstel Light proved its worth as a light beer with personality when it featured women who fall far short of traditional beauty in a highly successful Christmas viral campaign. The humorous viral ...

Accounting giant KPMG and Phil Mickelson ended their relationship Tuesday, following the golfer’s comments published last week regarding Saudi Arabia and a new golf super league. Later in the day, ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity" ...