In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

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Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Are you eyeing a promotion within your current organization or ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...