Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Atmos is getting an upgrade. At IFA 2023, Dolby announced a new variation on its 3D Audio tech that will apparently be much less fussy about speaker placement. In theory, it means you can put your ...

Samsung has confirmed it will roll out its alternative to Dolby Atmos later this year. The new audio format will work with legacy speaker systems and previous-generation TVs with a firmware update.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The best Dolby Atmos soundbars ...

Samsung has announced that it has jointly developed an advanced 3D spatial audio technology alongside Google called IAMF or Immersive Audio Model and Formats. Not exactly the most elegant name, but ...

The development of IAMF stemmed from the recognition of limitations in existing 3D audio solutions, such as Dolby Atmos. Samsung’s research team identified that current technologies fail to properly ...

Eclipsa Audio, a new immersive format developed by Samsung & Google, will be supported by Samsung’s 2025 TVs and Soundbars. Unlike Atmos, Eclipsa Audio is open-source & royalty-free. Should Dolby ...

The Mercedes-Benz gets bonus points, as it's one of the first cars in the world to feature Dolby Atmos over wireless Apple ...

Immersive audio, spatial audio, 3D sound - whatever you want to call it, it's swiftly becoming one of the most talked-about new technologies in music production and sound engineering, promising to ...

Forward-looking: Samsung and Google have teamed up to challenge one of the biggest names in immersive audio – Dolby. The two companies have announced Eclipsa Audio, a new open-source spatial audio ...